Korea / Jeju
Korea, a Country with Shining Balance of Old and New
Korea is a nation that boasts a fast growing economy and a lifestyle that perfectly combines the old and the new. Once known as "the Land of the Morning Calm", the peninsula now hardly rests, pulsating with life and commerce. In particular, Korea has a very advanced and modern infrastructure and is a world leader in information technology such as electronics, telecommunications, semiconductors, LCD displays, computers, cell phones and high-tech gadgets, led by global companies such as Samsung and LG. It is also home to such world famous car companies as Hyundai and Kia, which help to make the country one of the world's top five automobile manufacturers. Indeed, Korea is a major global economic power and it has been one of the most successful and fastest growing economies in the world since the 1960s, now 13th largest in the world. Korea also plays a key role in international trade as years of rapid economic development propelled the country into becoming the world's seventh largest trading nation. It is also the world's largest shipbuilding nation and the world's third largest steel producing country.
In addition, many global events have been taken place here including the 2012 Seoul Nuclear Security Summit, the G20 Seoul Summit 2010, the APEC Summit 2005, the 2002 FIFA Football World Cup, and the 1988 Seoul Olympic Games, while the city of Pyeongchang will host the 2018 Winter Olympics.

Despite all such enthusiasm for modernization and globalization, Koreans still greatly value their 5,000 years of history and beautiful nature, making their country an attractive destination for business travelers and vacationers alike. Meanwhile, the "Korean Wave", also known as "Hallyu" is taking the world by storm as Korean pop culture has been greatly gaining its popularity overseas. Amidst the Korean Wave, famous spots that appeared in Korean dramas and movies attract foreign visitors all year around. Korea's long heritage and inspiring scenery impress all visitors with uniqueness and charm. Please visit Korea and discover the many wonders Korea has to offer.

For more information about Korea, go to www.visitkorea.or.kr

Geographical and Historical Features
The Korean Peninsula stretches southward from the center of the northeastern coast of Asia, encompassing a land area of approximately 220,000㎢ with some 3,400 islands dotting its coastline. Korea is currently the only nation in the world that is still divided into two different political entities. South Korea has a population of 50 million, of which about 10 million live in the capital, Seoul.
Over their 5,000-year history, Koreans have achieved an indigenous culture, and their unique cultural properties can be found throughout the peninsula. Koreans have put a high value on education and have earned a reputation for diligence and dedication.

Four Distinct Seasons
The climate in Korea is temperate with four very distinct seasons. Korea has a continental climate characterized by very cold, dry winters and very hot, humid summers. Spring and autumn are relatively short and temperatures are mild and generally quite pleasant. WHCR 2014 is scheduled to take place in spring lasting three months from March to May, which is the most comfortable season to visit Korea. Indeed, it is the ideal season to witness cherry blossoms, forsythia, azaleas, magnolias, and lilacs blooming; in particular, yellow rapeseed flowers in the springtime makes Jeju Island, the venue for our Congress a more magnificent and spectacular place.

Hanguel, the Best Korean Invention of All Time
Hangeul, the Korean alphabet, refers to the series of letters that form syllables with which the Korean language is written. The most unique aspect of Hangeul is that it was intentionally created by the government as a written means of expressing the Korean language. History states that King Sejong, who was Joseon Dynasty's 4thking in the 15 century, sponsored and helped in the scientific creation of the Korean alphabet with the help of a team of scholars, making the most significant invention in Korean history. Hangeul has been designated by UNESCO as an important part of the Memory of the World Heritage. As a result of the Korean Wave and Korea's economic prosperity, the desire to learn Hangeul and the Korean language is exploding worldwide.

Useful Korean Phrases

Hansik, Foundation in Fermentation
Korean food is referred to in Korean as Hansik. While many other Asian ethnic foods such as Chinese or Japanese food have become popular throughout the world, Korean food has yet to reach its peak. However, Korean cuisine is becoming increasingly popular among foreigners because it not only tastes good but is healthy. As the people of the world gain a better understanding of Korean food, its flavors, and its roots, Korean food will undoubtedly become a global commodity like the food of Korea's neighbors.

Hanbok, Traditional Korean Costume
Hanbok is the traditional outfit of the Korean people. Koreans nowadays wear this outfit only on festive days or special anniversaries; however, it was worn daily until just 100 years ago. It is a kind of traditional formal dress and most Koreans keep a hanbok for these special times. Children wear hanbok on their first birthday and adults wear it for their wedding ceremony and on their 60th birthday.
The hanbok is also worn for funerals or religious services, and is still used as casual wear in villages or districts where the traditional ways of life are still maintained such as Chunghak-dong on Mt. Jiri.

Hanok, Traditional Korean House
Hanok is the traditional architecture style of Korea. It provides residential conditions with a great harmony between human life and the nature. Accordingly, the natural elements for building Hanok range from inside arrangements to the materials used for the structure. The unique feature of Hanok is the distinct floor plan, which enables to cool inside during summer and to warm inside for winter times naturally. Since summer is hot and winter is very cold in Korea, Korean ancestors built houses with wooden floors for living rooms and heated floors (OnDol) for bedrooms. Because of the high efficiency and comfort, the distinct ancient floor plan is still used for building houses and apartments nowadays.

Hanji, Korean Paper that Stands the Test of Time
Hanji literally means "the paper of Korea" in Korean. The main material is the fibrous skin of the mulberry. Hanji is not simply paper-it is used in a variety of ways, and has a different name according to its use. If it is glued on a door it is called a window paper; it is copy paper if it is used for a family registry book, the Buddhist sutra or old books, while it becomes drawing paper if four gracious plants or birds are drawn upon it.

Korea Filled with UNESCO World Heritage Sites
UNESCO has recognized the unique value and the distinct character of Korean culture by placing a number of Korean treasures on the World Heritage List. Korea has nine cultural heritage sites and one natural heritage site, including Bulguksa Temple and Seokguram Grotto, both in Gyeongju, Gyeongsangbuk-do Province; Haeinsa Temple Janggyeong-panjeon, the Depositories for the Tripitaka Koreana Woodblocks in Gyeongsangnam-do Province; and Jongmyo, the Royal Ancestral Shrine in Seoul.Each and every UNESCO World Heritage site has a cultural value and a beautiful aspect as treasure, so everyone could enjoy them.
For more information about UNESCO Treasures in Korea, go to www.cha.go.kr.

Korean Wave: Hallyu
The Korean Wave, also known as Hallyu, is based on many different aspects of South Korean culture, such as: popular music, or "K-Pop"; dramas, or "K-Dramas"; language; animated comics, films; and cuisine. Although individual aspects of the Korean Wave are interconnected with each other, K-pop in particular has stood out in recent years to become the most notable aspect of all. It had played a significant role alongside the spread of the Wave, and is generally regarded as the gateway to Korean culture.